Salma Malash, Co-Founder & Partner, Strategic Alliances

• Bio Summary: A strategic and entrepreneurial business leader with 20+ years of experience in forging partnerships, driving business development, and scaling operations across diverse sectors in Egypt and the MENA region.
• Expertise: Strategic Alliances, Partnership Development, Business Growth, Entrepreneurship.
• Key Achievement: Forged key international partnerships for CLUBLIKO and secured multi-sector contracts for Total Fix, demonstrating a proven ability to build and leverage strategic relationships.

Professional Background:

• Salma is a strategic leader with a distinguished career in building businesses and cultivating high-value partnerships. She began her career at ADCOM, rising to Vice Chairman and honing her skills in business development and corporate strategy. Her entrepreneurial drive led her to found CLUBLIKO, where she secured vital international expertise to launch Egypt’s premier edutainment center. She also led the expansion of Total Fix, leveraging strategic relationships to grow its footprint across multiple governorates. In her role as Partner for Strategic Alliances at CapitalEyes, she leverages her extensive network and deal-making prowess to create powerful, results-driven partnerships for the firm and its clients. Salma holds a Bachelor’s degree from The American University in Cairo and an MBA from the Stockholm School of Economics.

AREAS OF EXPERTISE:

• Strategic Alliances: Identifying, negotiating, and managing long-term, mutually beneficial partnerships with corporations, international brands, and institutions.
• Partnership Development: Structuring and executing complex collaborative agreements to drive market entry and expansion.
• Business Growth: Developing and executing strategies to scale operations, enhance market position, and increase revenue through partnerships.
• Stakeholder Engagement: Building and maintaining robust relationships with a diverse network of key decision-makers and influencers.
• Cross-Sector Collaboration: Bridging the gap between corporate, public, and entrepreneurial entities to achieve common goals.

KEY ACHIEVEMENTS:

• Secured and managed international partnerships for CLUBLIKO, bringing global edutainment standards and expertise to the Egyptian market.
• Forged strategic contracts for Total Fix with major corporate, residential, and medical clients, directly enabling its national expansion.
• Built a powerful network across the family business, entrepreneurial, and corporate sectors, facilitating numerous successful business ventures.
• Successfully transitioned from corporate leadership to entrepreneurship, demonstrating versatility in building and aligning strategic partnerships.

NETWORKS & RELATIONSHIPS:

• Corporate Sector: Extensive connections with C-suite executives and decision-makers in real estate, healthcare, retail, and family businesses.
• International Partners: Network of international vendors, experts, and brands in the edutainment and facilities management sectors.
• Entrepreneurial Ecosystem: Strong ties to leading entrepreneurs, investors, and incubators within the MENA region.
• Industry Associations: Active engagement with business councils and industry-specific associations relevant to strategic collaboration.